I’m Arthur Geel, a 25 y/o User Experience Designer living in Eindhoven.

Professional Identity

I’m a designer focused on- and inspired by technology. My design process is driven by making and evaluating in context: realizing my vision by iteratively creating artifacts with increasing fidelity. I reflect on design decisions by methodically conducting user evaluation studies and co-creation sessions.

I’m self-directed and flexible, able to contribute to a broad range of roles within projects. Nevertheless, I have a clear affinity with designing interactions that unlock modern technology. I found that digital design is my favourite platform: I enjoy creating pixel-perfect interfaces that create excitement through micro-interactions and a clean, elegant aesthetic.

Vision on Design

In a world of ever-increasing complex technology...
... design should be used to transform it into accessible and delightful experiences.

I strive to do this by:

1. Designing with the User

I believe that successful product designs are based on empathy resulting from genuine insights in the focal group's personalities, desires and challenges. A regular occurrence in commercial projects is neglecting UX research to save time and costs. Design decisions are made based on intuition and false assumptions.

By treating end-users as partners instead of clients, assumptions can be challenged and real insights can be acquired [ 1 ]. I actively involve user input to guide my design process: it is the basis of my decision-making process, and it helps me reflect on the core value of my product.

3. Designing for Trust

Invasive cookie trackers, sale of personal data and data breaches are becoming more prevalent. Poor legislation and shady ethics have created a scary environment where our privacy is under constant attack [ 3 ]. Yet, the trust shown by users is vital to the success of a product [ 4 ], which creates an imbalance.

I believe users should be rewarded with privacy and security for the trust they have shown. Collected data on usage should be realistic, and never shared with other parties. Furthermore, we should take an active role in providing clarity in the age of algorithms: showing- and explaining the technical inner-workings of the systems that heavily influence our lives.

2. Designing with Data

In the age of information, collecting- and analysing data has become an important part of design: it helps us design alongside our users. However, recent developments in the field of Artificial Intelligence have augmented the role of data: user behaviour can be analysed in real-time to yield actionable insights [ 2 ].

New market leaders such as Facebook, Spotify and Netflix use these developments to provide its users with tailor-made experiences: just consider the value that Spotify's Discover Weekly has brought. I believe AI has the potential to transform the rigid, scripted interactions that characterise computer interfaces into fluid, human experiences.

4. Designing for Delight

Finally, I am a huge believer of designing with the goal to create memorable, fun experiences rather than creating the most efficient — yet extremely sterile — interaction that accomplishes user goals. Instead, I believe good usability should be a given: it helps set the stage for elements that introduce delight.

I strongly value designs with 'personalities': designs that have a distinct style of interactions and a corresponding aesthetic [ 5 ]. Interactions should be dynamic and engage our senses [ 6 ]. I am a fan of 'micro interactions': small moments of attention to detail where feedforward- and feedback [ 7 ] are used to create elements of surprise, clarity or delight.


  1. Loranger H. (2014). "UX Without User Research Is Not UX". Retrieved Dec. 29, 2017, from NNGroup
  2. Bughin, J. et al. (2017). "Artificial Intelligence: The Next Digital Frontier?". Retrieved Dec. 29, 2017, from McKinsey
  3. Martijn M., Tokmetzis D. (2016). "Je Hebt Wél Iets Te Verbergen — Over Het Levensbelang Van Privacy". Retrieved Dec. 29, 2017, from De Correspondent
  4. Schmidt, A. (2015). "Privacy is UX" Retrieved Dec. 29, 2017, from A List Apart
  5. Moran, K. (2017). "The Aesthetic-Usability Effect". Retrieved Feb. 23, 2018, from NNGroup
  6. Ross, P. and Wensveen, S. (2010). "Designing Behavior in Interaction — Using Aesthetic Experience as a Mechanism for Design". Retrieved Mar. 4, 2018, from TU/e Pure
  7. Wensveen, S., Djajadiningrat, J. and Overbeeke, K. (2004). "Interaction frogger — A design framework to couple action and function through feedback and feedforward". Retrieved Mar. 4, 2018, from ResearchGate